Following a hugely successful production in 2010, CVS was once again asked to provide in-depth video coverage at the networking tradeshow - CiscoLive. The show, which is arguably the most important marketing and promotional event of the year for the networking industry, was held in Las Vegas at the Mandalay Bay Convention Center. Organizers of CiscoLive projected the in-person attendance to be 15,000, but vowed to take a “virtual” experience of the show global during the three days. That objective was met and exceeded, and CVS played a major role in that success.
CVS mobilized two high-definition video studios, which consisted of the following: a three-camera News Desk set; a two-camera Talk Show set; a roaming microwave/wireless camera; six camera operators; two video engineers; a mobile sound engineer, and a digital video archive manager.
Content was streamed live onto three dedicated live webcasts provided by the Cisco Live team, including a digital signage broadcast throughout the venue. Interviews, keynotes, and behind-the-scenes footage where also made available to on-demand viewers after each event took place live. Organizers estimated the online attendance to be as high as 50,000 viewers.
An added feature to this year’s production was the ability to take an HD microwave camera anywhere on the Mandalay Bay property and send a live feed back to the studio on the convention center floor. This enabled the camera and sound crew to extend their reach to the main arena, allowing them to gather live interviews with attendees before exciting keynotes took place, such as CEO John Chambers and TV legend William Shatner. This fantastic tool was made available by partnering with the same wireless engineers that provide microwave coverage for Monday Night Football on ESPN.
“We definitely kicked it up a notch this year” stated CVS owner Frank Bella, who has partnered with Cisco TV for over 10 years on industry events. “We provided dozens of high-level interviews, many hours of live content, and a virtual look at the tradeshow floor that was almost as good as being there. This enabled Cisco to bring their primary marketing event to a worldwide virtual base of customers and partners, thereby enhancing their investment in the event by reaching a much larger audience with compelling streaming content. It was a huge success and very well received.” You can take a look at some footage to get an idea of the magnitude of the production.