Live Broadcast from Trade Show
July 31, 2010

CVS was called upon to provide full video production services for Cisco at their annual user conference – CiscoLive.  At the event, held at Mandalay Bay in Las Vegas, CiscoTV set up a full production studio on the show floor.  The goal was to produce live talk show format programming daily from the show floor, special features on Cisco technology with subject matter experts live on the show floor, and live episodes of Cisco’s popular web replica rolex series, TechWiseTV. 

Before the week was over, the team produced 23 hours of live webcast programming
, 2 live press conferences, 36 studio taping sessions, 45 insert segments, and 86 finished edited program segments.  Several FinalCut edit systems were set-up for on the spot editing and encoding for the web. “This was a massive operation” says CVS owner Frank Bella, “and it all went off without a hitch”. All production work was done in HD formats using a P2 tapeless workflow. “The plan from the start was to be completely tapeless, and that decision paid off and gave us the tremendous flexibility and agility we needed to deliver more content in a week than a small TV station!”.  

The entire effort meshed perfectly with Cisco’s strategy to promote the use of video on the web, and demonstrated what the potential is for creating a stream of on-the-spot, topic relevant content during a live trade show event. “We were able to 
work with CiscoTV to deploy video professionals on location with state-of-the-art equipment” said Bella.

Some of the content produced live at the show can be viewed on YouTube at
this link under the "Vibe Live" and "Vibe Live - Extra" segments.  Bella added “The ability to shoot, edit, and distribute over YouTube in full HD resolution from a trade show floor was a first, and an accomplishment that we are very proud to have partnered with Cisco to make happen”.

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